Building personas from your data

Personas describe who buys from a brand, what they need, and the exact questions they ask AI assistants. Luciqo can build them from your brand profile alone, or from real figures in your connected Google Analytics, Matomo and HubSpot data. Each persona comes with questions you can add to your tracking and content ideas that would win them.

Building personas uses no tokens or GEO credits.

Before you start

• A Pro or Agency plan.
• For personas from data: at least one connected source with a finished data pull. See Connect Google Analytics, Connect Matomo or Connect HubSpot.
• A completed brand profile and some tracked questions. Both are used as well.

Build your personas

1. Open your brand and click Personas in the sidebar.
2. In the Build your personas panel, choose From connected data. (Choose From brand profile if you haven't connected any data yet.)
3. Check the list of sources. It shows each data pull Luciqo will use and the period it covers.
4. Optionally, add what you know under What you know about your customers (optional): who they are, where they come from and how they decide.
5. Choose How many personas you want, from 2 to 6.
6. Click Build personas. It takes about a minute.

Without HubSpot, job roles and company types are inferred from the pages people visit. Connect HubSpot for personas based on real customers.

Personas built from data use aggregated figures only, such as channel mix, landing pages, industries and job titles. No names or emails are used, because Luciqo doesn't store them.

Read a persona

Each persona shows:

• Intent: how close to buying and Value to you.
• What the data shows: the real figures behind the persona, when built from connected data.
• Where they look.
• Goals, Pains, What makes them look now, Objections and How they decide.
• What to say to them.
• Questions they ask AI.
• Content that would win them.

If you don't like a persona's picture, click Try another. To remove a persona, click Remove.

Add their questions to your tracking

1. Under a persona's Questions they ask AI, click Add questions to tracking.
2. The questions are added to Buyer questions on the brand's AI visibility page, unticked. Go there, tick the ones you want to track and click Save tracked questions.
3. Run an analysis to see whether AI recommends you to that persona.

Download a persona report

1. At the top of the Personas page, click Persona report (PDF).
2. Under Personas to include, untick any you want to leave out.
3. Under Sections, choose what to show: Overview of all personas, What the data shows, Goals, pains and decisions, Questions they ask AI and Content and messaging.
4. Optionally, write Your introduction for the overview page.
5. Click Download PDF. In the window that opens, choose "Save as PDF". Each persona starts on a new page.

The report uses your report branding.

Rebuild when your data changes

As new data pulls come in, click Rebuild personas to refresh them. Rebuilding replaces the current personas. Questions you already added to tracking stay.

What next

• Choosing buyer questions
• Writing content with the GEO Writer
• Personas features