Channels to revenue

Channels to revenue puts every channel in one table: visits, conversions and, with HubSpot connected, the leads, customers and revenue each first touch brings. AI assistants are shown as their own channel, so you can see how much traffic and business they bring compared with search, social, email and the rest.

Before you start

• A Growth, Pro or Agency plan.
• At least one connected source with a finished data pull: Google Analytics, Matomo or HubSpot.
• For customers and revenue: HubSpot connected (Pro and above).

Open the report

1. Open your brand and click Channels to revenue in the sidebar.
2. If nothing is connected yet, you'll see Connect your data first. Click Go to Connections to set up a source.

Choose the period

At the top, pick Last 30 days, Last 90 days or Whole pull. The line beside the switch shows the dates covered and which sources the numbers come from.

Read the headline numbers

The tiles show:

• Visits and Conversions.
• AI share of visits and AI share of conversions, with how well AI visitors convert.
• Customers and Won revenue, when HubSpot is connected.

Read the channel table

Every channel, from visit to revenue lists each channel with:

1. Visits, Share of all visits, Change and a Trend by month.
2. Conversions, Conv. rate and Revenue from your analytics.
3. With HubSpot: New contacts, Customers, Won revenue and Days to customer.

Change compares with the same number of days just before the period, when the data pull covers it. The AI assistant row is highlighted.

Below the table, Where visits come from shows the share of visits by channel, and Which channels convert shows the conversion rate for channels with at least 100 visits.

Where the numbers come from

• Conversions are the key events set up in Google Analytics, or goals and ecommerce orders in Matomo.
• Customers and revenue are counted by the channel of each contact's first visit.
• A visit counts as AI assistant when it comes from an AI assistant's website. HubSpot contacts are also counted this way when their first referrer is an AI assistant.

The numbers update after each data pull. Pulls run automatically every Monday, or when you click Sync now on the Connections page.

Go further

• Click Ask your data at the top of the page to ask follow-up questions in plain English.
• Tick Channel performance in your client report to include this table.
• On the Agency plan, the same data is available from the API at /api/v1/brands/{id}/channels. See Agency API.

What next

• Ask your data
• Client reports
• Data features