How AI decides who gets recommended

Research and practical ideas on generative engine optimisation, AI visibility and the data behind buying decisions.

Insights11 June 20266 min read

The Buyer Journey Is Changing. Soon AI Agents Will Compare, Decide, and Purchase for Customers.

The buyer journey is moving from human-led research to AI agent-led decision-making. Soon, AI agents will compare options, evaluate trust signals, recommend brands, and complete purchases for customers. This means businesses must optimise not only for search engines, but for AI recommendation. Luciqo AI helps brands track AI visibility, monitor how AI describes them, analyse reputation signals, and prepare for the future of agentic commerce.

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