Case Study Details

Key Benefits

  • Smarter Lead Prioritisation
  • Faster Sales Cycles
  • Improved Lead Nurturing
  • Optimised Campaign ROI
  • Reduced Churn Risk
  • Unified Scoring Across Channels

Intent Score

Quantify Buyer Readiness. Prioritise with Precision.

Luciqo’s Intent Score helps you understand how likely a contact is to convert—based on real behavioural signals, not guesswork. Using proprietary algorithms trained on thousands of anonymised lead journeys, Luciqo calculates a dynamic score that reflects true purchase intent at every stage of the funnel.

This score transforms raw engagement data into clear, actionable intelligence. From page views and scroll depth to timing patterns and multi-channel interactions, every signal contributes to a nuanced picture of intent.

Key Benefits:

Smarter Lead Prioritisation
Sales and marketing teams focus only on high-intent prospects—no more wasted effort on cold leads.

Faster Sales Cycles
Move deals forward faster by targeting prospects when they’re most ready to buy.

Improved Lead Nurturing
Personalise email journeys and retargeting flows based on how engaged users really are.

Optimised Campaign ROI
Shift budgets and messaging towards audiences with the highest likelihood of converting.

Reduced Churn Risk
Identify clients showing declining intent before they drop off—and intervene proactively.

Unified Scoring Across Channels
Track intent across email, web, ads, and CRM events in one consistent model.

How It Works (High-Level):

Luciqo’s proprietary algorithms combine machine learning, NLP (natural language processing), and predictive behavioural modeling to assign each contact a real-time Intent Score. The algorithm weights:

Historical behavior patterns

Real-time engagement signals

Cross-device session stitching

Industry-specific trends and benchmarks

Luciqo continuously refines this score, adapting as your audience, product, or market evolves—ensuring that the insights are always contextually relevant and forward-looking.

Key Applications by Sector:

Higher Education – Identify prospective students most likely to enrol and tailor outreach to boost application rates.

Legal & Professional Services – Prioritise leads who are actively researching your services and likely to convert soon.

SaaS & B2B – Score accounts and individuals separately to support ABM and PLG strategies with precision.

Healthcare & Wellness – Detect patterns of intent around service enquiries, enabling better follow-up and retention.

Real Estate – Focus agents' attention on high-intent buyers or renters showing strong behavioural signals.

EdTech & Online Learning – Score learners’ engagement and readiness to upgrade or complete a program.